This is not a typical product engineering role, rather you’re gonna be the key technical person, as a fullstack engineer who gets marketing, for the GTM teams @ Vidalytics. Reporting to the CEO who owns these functions. LFG!
You’ll own tracking, attribution, and all things technical for the marketing and revenue teams.
You will get a crash in marketing, revenue generation, as we’re on the bleeding edge in these regards in many ways.
These teams move fast, are very data driven and you’d be supported by the larger engineering team, the director of engineering, the director of business intelligence, and other folks from cross-departmental teams.
We’re Vidalytics.com. A video marketing platform that helps entrepreneurs scale their businesses in the face of bigger, better-funded competitors. We do this with the advanced tools in our video marketing & hosting platform. We’re 9 years old and growing at a sustainable pace each year. And you’re going to be a part of the team that will add a few zeros to that growth rate.
What You’ll Be Doing (Job Tasks)
Own, implement and deploy tracking and attribution across our customer journeys (Webflow, Vercel, JS snippets), backend, and marketing automations
Help marketers get vibe coded projects over the finish line, such as landing pages and small apps creation through Claude Code, Codex, etc.
Work closely with the CEO (who doubles as our CMO and Chief Revenue Officer) and our Director of Business Intelligence to super charge GTM data insights
Translate vague or loosely defined ideas into concrete, scoped tracking implementations
Build & deploy fullstack steaks to our web app for GTM tests and tweaks we’re testing.
Help the marketing team go AI Native, be more technical and self-sufficient.
Add backend hooks and logic to capture events and customer actions server-side.
Help maintain attribution integrity across touchpoints, including CRM and ad platforms
Help deploy server side split tests.
(Nice-to-have) Write SQL queries to explore data and build funnel or campaign dashboards
Requirements
Fullstack engineer who gets marketing
Experience with web attribution practices
Professional experience with AI tools such as Claude Code, Codex, Loveable, Figma Weavy, etc.
Know your way around page speed analysis tools to squeeze out every ms of latency
Experience with n8n, Zapier or similar low-code automation tools
Experience with marketing funnels, ideally Direct Response as well as Google Tag Manager, Meta CAPI, Google Ads, etc.
Solid JavaScript skills, especially in-browser tracking and event handling
Backend fundamentals: you can hook into backend logic and write some code
Ability to wrangle 3rd party tools like Typeform, Calendly, Webflow, etc.
Excellent written and verbal English communication
Strong sense of ownership and ability to work independently with vague or partial specs
Comfortable aligning data between frontend, backend, and external systems like HubSpot and Intercom
SQL experience for ad-hoc queries and funnel validation
Your working hours need to have a strong overload w/ Eastern US time zone. Can discuss further.
Nice-to-have
PostHoq & HogQL experience (this is the center of our attribution)
Dashboarding/visualization experience with Grafana
Familiarity with MixPanel or similar product analytics tools
Basic familiarity with GCP services
Exposure to Video Marketing
Experience with Meta's Conversion API Gateway and Signals Gateway
Knowing your way around the odd reverse proxy setup (for maximizing accuracy through maintaining 1st party tracking infrastructure)
GDPR, HIPPA and other regulation knowledge
Our Tech & Tooling Stack
Frontend: Webflow, React SPA App, custom / Claude Code / Lovable
Backend: GCP, PHP 8, Go, Node.js
Tracking & Attribution: Posthog, MixPanel, GTM, Meta Pixel/CAPI, Google Ads, custom
CRM & Automation: HubSpot, Intercom, Chargify, Stripe
Data & Analytics: BigQuery, MySQL, Grafana, MixPanel, PostHog (for marketing analytics only)
Widgets: Typeform, Calendly
AI: Claude, Loveable, Figma Weavy, Midjourney, Perplexity, ChatGPT, Vercel…
Who You Are (Personality Type)
You’re a translator between marketing and code: you ask the right questions, fill in gaps, and get things done.
Biased toward shipping fast. You deliver in small, valuable chunks.
Breaking down ambiguous requests? Easy. You enjoy untangling marketing noise into technical tasks.
Self-organized and proactive. You don’t wait for instructions, you move.
Clear communicator. You explain technical ideas well – written and verbal.
You measure twice, cut once. Getting it First-Time-Right is your default.
Direct and constructive. You give and receive honest feedback with care and clarity.
What You’ll Love About Us (Benefits and Perks)
High performance company culture. You won’t be a cog in a machine. Rather you’ll be a key member of a high performance team that is getting shit done. This is a place to grow and realize your potential, no matter what level you’re at in your career.
No office politics. We’re small and flat. There is no bullshit of trying to dance around sensitive topics. Divert resources from other division’s projects. We’re direct, we’re honest, we’re here to accomplish big audacious goals.
We value your ideas. At Vidalytics, my door is always open. Need help? Let’s talk! Have a vision for the future of the company? I want to hear it! Think I suck at my job? Help me grow!
Rest and relaxation. Employees get 20 days of PTO.
Professional development. Want to continue your education? Vidalytics pays for classes, conferences, and more.
You’re more than an employee, you’re a person. Every co-worker you’ll meet is committed to treating you with respect and kindness. You won’t hear stuff like, “It’s just business.”
This is a resume-making position, where you’ll learn a lot and have a lot of responsibility. You don’t have to wait for someone to die or retire to move up, like in a mega-corp.
Entrepreneurial to our core – Not only are we a startup, but we need intrapreneurs that will help us scale, and we’re looking to start other sister corps in time to form a portfolio of companies, which you could be a co-founder of.
Vidalytics’ Values (Yes, We’re Actually Serious About These)
Play to Win – We’re competitors. We do what it takes to win. This means that we will fail, we will lose, but we want to do these things fast… because winning only comes after trial and error. Default paves the way to success. Or… winning is on the other side of mistakes.
Scrappy – We’re a startup, it’s chaotic. This isn’t the government. You need to be able to learn fast, move fast and handle it. You need to be able to survive in a scrappy entrepreneur environment. This means often you need to figure it out but yet also not wander in the desert. We will be there with you, but if you want an easy job, go work at the government.
Meritocracy – The best idea wins, not who it comes from… This means you can be direct & transparent with anyone. Test your ideas starting with analysis, form hypotheses, test small, measure results, iterate, and scale big with data. We can’t have perfect data. So when a decision is made, get on board.
Own Yourself – We do what we say, and own what we’ve done. Mistakes happen. But the worst thing that can happen is when someone doesn’t own and learn from them. You trust us. We trust you.
Self Actualization – This is a place for hyper learning. We want to scale. You need to scale with us, this doesn't always mean climbing some ladder, but upleveling skill – closing gaps, growing and being self actualized.
Conscious Teamwork – No politics. No bullshit. Rather integrity, emotional intelligence, transparency and curiosity. Attack ideas, not people.
Cheers,
Patrick Stiles
CEO @ Vidalytics