The Opportunity
We are looking for an experienced packaging designer to develop the primary packaging design system for a new skincare brand.
The designer will help establish a cohesive visual identity across packaging formats such as bottles, tubes, tubs, and serum bottles. The ideal candidate has previous experience designing premium beauty, skincare, personal care, or wellness packaging and a strong understanding of what creates a minimal, elevated luxury experience.
We are not looking for packaging that feels overly clinical, sterile, or indistinguishable from other minimalist skincare brands. The design should feel refined and modern while still creating opportunities to introduce color, contrast, or other subtle visual elements that give the brand personality and shelf presence.
Initial Scope of Work
For the initial project, the designer will apply the proposed brand direction across three primary packaging formats:
One skincare tube
One skincare tub or jar
One serum bottle
For each packaging format, the designer will also create a variation demonstrating how different SKUs can be visually differentiated while remaining part of the same cohesive brand system.
For example, a customer should be able to quickly distinguish a retinol serum from a hydrating serum without needing to closely study the product label.
Key Design Objectives
The packaging system should:
Communicate premium, modern, minimal luxury
Feel distinctive without relying on excessive ornamentation
Use color or other visual elements subtly so the packaging does not feel overly sterile
Create clear and intuitive differentiation between SKUs
Maintain a consistent and recognizable identity across different packaging formats
Have strong visual impact both individually and when displayed together on a retail shelf
Be practical and scalable as additional products and packaging formats are introduced
The central design challenge is to create meaningful differences between products while ensuring every SKU clearly belongs to the same brand.
Ideal Candidate
The ideal designer will have:
A strong portfolio of premium skincare, cosmetics, beauty, personal care, or wellness packaging
Demonstrated experience designing primary packaging, not only secondary cartons
A strong eye for typography, color systems, hierarchy, materials, finishes, and print details
Experience developing cohesive packaging systems across multiple SKUs
An understanding of retail shelf presence and how consumers visually navigate product ranges
The ability to balance minimalism with warmth, personality, and differentiation
Experience preparing production-ready artwork and working within packaging dielines and supplier specifications
Deliverables
Expected deliverables include:
Initial packaging design concepts and visual directions
Final designs for a tube, tub, and serum bottle
One additional SKU variation for each packaging format
A defined system for SKU differentiation
Packaging mockups showing the products individually and together as a collection
Production-ready artwork files
Guidance on typography, colors, finishes, materials, and other relevant packaging details