About the Role
We're looking for a Marketing Automation Specialist to design, execute, and optimize campaigns within Microsoft Dynamics CRM. You'll own campaign management end to end — from build and automation logic through performance analysis — turning data into clear, actionable improvements. If you're comfortable owning both the technical automation setup and the analytical side of campaign performance, this role is built for that.
What You'll Do
Design and manage marketing campaigns within Microsoft Dynamics CRM
Build and maintain marketing automation workflows, including triggers, segmentation, and lead nurturing logic
Analyze campaign performance data to identify trends, gaps, and optimization opportunities
Continuously refine campaigns based on data-driven insights
Maintain clean, accurate data within Dynamics CRM to support reliable reporting and segmentation
Collaborate with marketing and sales stakeholders to align campaigns with broader business goals
Troubleshoot automation issues and ensure smooth, reliable campaign execution
Report on campaign performance and automation health to relevant stakeholders
What You Bring
Solid experience with campaign management across multiple channels
Hands-on experience with Microsoft Dynamics CRM, including marketing automation features
Strong data analysis skills, with the ability to translate performance data into actionable recommendations
Practical experience building and maintaining marketing automation workflows
Strong attention to detail, particularly around data accuracy and campaign QA
Solid communication skills for collaborating with marketing and sales stakeholders
Nice to Have
Experience integrating Dynamics CRM with other marketing or sales tools
Familiarity with lead scoring models and lifecycle marketing strategy
Experience with reporting/BI tools alongside native Dynamics reporting
Why This Role
End-to-end ownership: Own campaigns from automation build through performance analysis
Data-driven impact: Use analysis to directly shape and improve campaign outcomes
Modern CRM stack: Work hands-on with Microsoft Dynamics CRM's automation capabilities
Cross-functional collaboration: Partner closely with marketing and sales to align on shared goals
How to Apply
Ready to bring campaign management and marketing automation expertise to a Dynamics CRM environment? Apply through Toptal here: https://www.toptal.com/talent/apply