Tequila Market Manager New York

Location: New Jersey

Brand: Bandero Premium Tequila

Employment Type: Full-Time

Compensation: $100,000 Base Salary | Commission | Full Benefits

Bandero Premium Tequila is a fast-growing premium spirits brand entering an exciting new stage of national expansion. With increasing distribution, major retail opportunities, high-profile events, and strategic partnerships, Bandero is building meaningful momentum across the United States.

The brand is expanding its presence in key markets, developing strong relationships with leading distributors and retailers, and creating memorable consumer experiences through tastings, sponsorships, hospitality programs, and brand activations.

As Bandero continues to grow its national footprint, New York represents a major opportunity for visibility, influence, and long-term sales growth. We are seeking a driven Market Manager who is excited to help build the market from the ground up, secure influential placements, and become an important part of the brand’s continued expansion.

We are seeking an experienced, connected, and results-driven New York Market Manager to lead Bandero Premium Tequila’s growth throughout the state.

This is an opportunity to join a growing brand at a pivotal stage and play a direct role in shaping Bandero’s success in one of the most important wine and spirits markets in the country.

The New York Market Manager will be responsible for increasing sales, supporting distribution teams, securing new on-premise and off-premise placements, and building lasting relationships with key accounts and industry leaders.

The ideal candidate has strong roots in the New York hospitality and beverage community, existing relationships with buyers and decision-makers, and the entrepreneurial drive to build a premium spirits brand in a competitive market.

• Work closely with Bandero’s distributor partner to execute sales programs and achieve market goals.
• Build strong relationships with distributor leadership, managers, and sales representatives.
• Conduct regular distributor meetings, sales presentations, ride-alongs, and account visits.
• Motivate and support distributor teams to increase placements, reorders, and overall sales.
• Monitor distributor inventory, depletions, execution, and performance against established goals.
• Ensure distributor activities remain aligned with Bandero’s sales strategy and premium brand positioning.

• Leverage existing relationships and build new connections to grow Bandero’s presence throughout New York.
• Secure new on-premise and off-premise placements.
• Develop relationships with key buyers, beverage directors, restaurant groups, retailers, bars, hotels, lounges, nightclubs, and other influential accounts.
• Manage existing accounts and identify opportunities to increase reorders, menu placements, displays, and promotional support.
• Create targeted sales plans for priority accounts and high-value opportunities.
• Maintain a consistent market presence through regular account visits and follow-up.

• Serve as a knowledgeable and enthusiastic ambassador for Bandero Premium Tequila.
• Host tastings, staff trainings, buyer presentations, events, and activations that reflect Bandero’s premium image.
• Educate distributor teams, retail staff, bartenders, servers, and consumers on the Bandero portfolio and brand story.
• Identify local partnerships, sponsorships, and events that can increase visibility and consumer engagement.
• Ensure Bandero is represented professionally and consistently across all customer and consumer interactions.

• Identify opportunities for expansion throughout New York.
• Monitor competitive brands, pricing, promotions, account activity, and market trends.
• Provide insight into the New York market landscape, culture, and key industry players.
• Help develop localized sales, marketing, promotional, and activation strategies.
• Collaborate with company leadership on programs designed to increase distribution and brand awareness.

• Track and report on placements, reorders, depletions, sales targets, account activity, and promotional effectiveness.
• Maintain an organized pipeline of prospective and active accounts.
• Provide regular market updates, sales reports, competitive insights, and opportunity assessments.
• Manage market expenses responsibly and submit timely documentation.
• Work toward clearly defined sales and distribution goals.
  

• Proven experience in sales, brand building, market management, or account management in the New York market.
• Existing relationships with New York buyers, distributors, retailers, restaurants, bars, hotels, nightlife venues, or hospitality groups strongly preferred.
• Established book of business is a significant plus.
• Demonstrated success opening new accounts and growing existing business.
• Experience managing, supporting, and motivating distributor partners.
• Strong understanding of the New York wine and spirits market, including its culture, key accounts, and industry landscape.
• Excellent communication, presentation, negotiation, relationship-management, and organizational skills.
• Self-motivated and able to manage a large territory independently.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Passionate about premium spirits and building a growing brand from the ground up.
• Ability to work flexible hours, including occasional nights and weekends, for events, tastings, and activations.
• Ability and willingness to travel throughout New York as required.
• Valid driver’s license, clean driving record, and reliable transportation.
• Must meet all legal requirements for representing and promoting an alcoholic beverage brand.
  

• Competitive base salary based on experience.
• Commission based on sales performance.
• Health, dental, and vision insurance.
• Accrued paid time off and sick time.
• Paid company holidays.
• Reimbursement for approved business and travel expenses.
• Dynamic and entrepreneurial work environment.
• Opportunity for advancement as the brand continues to expand nationally.