About Atira
Atira builds the commercial brain for industrials. Our agents 10x the sales engineers of today by offering the complete toolbox of tasks needed in complex environments. They handle everything from extracting and classifying requirements from incoming RFQs, orchestrating communication and information retrieval across multiple stakeholders and systems, while generating outcomes like documentation, production system inputs, or configuration recommendations. CRM. Atira. ERP.
We are one of the fastest growing teams in Munich and are looking for you to join us!
Why GTM Engineering is the next critical commercial hire at Atira
The Atira GTM is built around customer stories, FDE-led deployments, and verticalized pods. The GTM Engineer is the technical backbone that lets the rest of the commercial team operate with real leverage.
You will build the systems that turn inbound demand into qualified pipeline, scale our outbound motion, and give our founder and the founding AE the ability to operate at multiples of their natural throughput.
How the role sits in the team
As Atira scales, we build industry-specific "pods" at the heart of our GTM approach: Forward Deployed Engineer, Account Executive, BDR, Product Marketer, and a GTM Engineer. You are the technical and operational backbone of the GTM pod. You work hand-in-hand with the BDR (outbound motion), the Account Executive (closing motion), and the FDEs already deployed on customer accounts (storytelling and post-sale).
What you will do
We have some of the highest profile enterprise customers and are building the story around them. In parallel our team is growing fast to meet the inbound demand we are currently getting across customer segments and sizes.
We are now heavily scaling our GTM Team and are looking for founding team members to re-define how industrials sell complex products.
Your role will involve:
Build the inbound engine. You build the lead routing, enrichment, ICP scoring, and automated briefing packs that turn raw inbound into qualified pipeline. The inbound spike is real and growing, and you build the infrastructure underneath it from the ground up
Enable the outbound engine, hand-in-hand with our BDRs. Build the workflows, personalised multi-channel sequences, deliverability hygiene, and ICP-specific signal triggers.
Own GTM analytics and the data layer. Pipeline conversion, channel attribution, ICP scoring, and win/loss feedback to product. You are the source of truth on what is working and what is not
Build founder-leverage tooling. You work hand in hand with the founders, the FDEs, and product marketing to feed real customer and product stories into the sales motion, so the whole team sells sharper.
Run the engine behind fairs and events. You own the machine underneath all Atira public events, especially around who we target, who we want in the room, including pre- and post event automation.
Bring product demos to life. If you enjoy working on product demos and becoming more technical, there is plenty of scope to build tailored demos with customized Atira agents as part of our sales motion.
Feed signal back into product. Which ICP segment converts fastest? Which objection shows up in 70% of discovery calls? Which feature wins pilots? You are the ground truth on what the market actually says, and that signal flows straight to founders and the product team
What we are looking for
You are a builder, not a coordinator. You ideally have done revenue ops, growth engineering, or marketing ops before, shipped automation that produced real pipeline, and you are AI-native in how you work rather than just on your CV. None of that has to come from a conventional path.
Our GTM motion is non-standard, so the playbook is still partly yours to write. We want someone who finds that exciting rather than terrifying. The profile below is a guide to what we usually see in strong candidates, not a checklist.
Your profile
1-3 years experience in revenue operations, growth engineering, marketing ops, or as an unusually technical BDR/AE who quietly built automation for their team
Tool fluency: Clay or comparable, Apollo, Smartlead or comparable, Attio or comparable CRM, n8n or comparable workflow engine. We do not care which specific tools, we care that you have shipped real workflows in tools like these
AI-native in your work, not just in your CV. You have built useful prompt chains, automated personalisation that does not read like a template, and used coding agents (Claude Code, Cursor, Codex) to ship things faster
Fluent in German and English
Genuine curiosity about manufacturing and industrials. You do not need to know what a Sales Engineer's day looks like on day one, but you need to be the kind of person who will know in week three
What you'll get
Real ownership. You'll be the first GTM Engineer and own the entire stack from day one. What works for the next pod will be what you figured out
Validated traction. leading industrial customers including several with revenues above €1B, short sales cycles + a clearly defined ICP
AI-native sales stack. Attio, Apollo, plus whatever else helps you structure the motion. We get you the tools you need
Competitive salary & equity package and additional benefits including Wellpass, JobRad and company dinners
Most importantly: Collaborate & thrive in a high-performing but caring culture. We will own the industrial sales function but will do so with modesty and integrity
What success looks like after a few months
You have built the outbound infrastructure together with our first BDR (workflows, sequences, deliverability) and it is ready for scale. The BDR is hitting qualified meeting targets without spending half their week in tools
GTM data layer is live: pipeline conversion, channel attribution, win/loss feedback to product
You have published at least one new customer success story for each industry vertical on our website and set up a structured motion for collect new stories from our FDEs
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