tClara
- survey of 522 US-based business leaders, including 95 C-suite respondents
- Across 26 meeting goals, 43% of leaders rate in-person as the better mode, 35% say virtual, and 22% say mode barely matters â the decision is genuinely goal-dependent, not a fixed rule.
- In-person is the preferred mode for 22 of 26 goals â especially building trust and teamwork, persuading or selling, and solving important problems.
- Virtual is preferred for goals like gathering diverse opinions, sharing updates, and using people's time efficiently.
- Virtual meetings are seen as nearly twice as likely to produce a negative outcome as in-person meetings (47% vs. 25%) â convenience carries real risk.
- 70% of leaders say a deliberate blend of virtual and in-person work allows them to do their best work; C-suite respondents value in-person meetings more than other leaders do (53% vs. 41%).
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