About Lula
Convenience stores are the most underserved vertical in digital commerce — and we're fixing that. Lula is the commerce platform built exclusively for c-store operators, powering digital ordering, delivery, and in-store commerce for 75+ regional chains across 3,000+ locations. We've processed 10M+ orders and our products — Lula Hub, Lula Direct, and Lula Solo — help convenience stores compete as modern, omnichannel retailers.
The Role
We're hiring our first dedicated Senior Financial Analyst to own the financial operations of a fast-growing SaaS and marketplace business. You'll be the person who knows where every dollar is coming from, where it's going, and what it means for where we're headed.
Reporting directly to the CEO with day-to-day partnership from our fractional CFO, you'll own revenue forecasting, billing, collections, monthly close, and the board reporting that shapes our decisions. This isn't a role for someone who wants to maintain a finance function — it's for someone who wants to build one.
What You'll Do
Revenue & Forecasting
Build and maintain forecasting models across subscription, revenue-share (GMV-based), and project-based revenue streams
Model new customer cohorts, ramp assumptions, and ARPU trends
Reconcile revenue across Stripe, ACH, and partner payouts (Grubhub, ExtraMile, and others)
Partner with Sales and Account Management to translate pipeline into a credible revenue forecast
Monthly Close & Reporting
Own the monthly P&L in partnership with our outsourced accounting team
Produce monthly financial packages for leadership and the board
Build and maintain KPI dashboards: ARR, ARPU, gross margin, burn, runway, CAC, and others
Reforecast against actuals as the business evolves
Billing, AR & Collections
Own end-to-end invoicing and collections across SaaS subscriptions, rev-share invoices, and project billing
Manage failed payments, dunning, and account suspension policies
Migrate remaining legacy per-order customers onto subscription billing
Investigate and resolve billing discrepancies with customers and vendors
Cash & Banking
Manage cash flow forecasting, payment timing, and Stripe payout schedules
Reconcile bank accounts and partner payouts; surface discrepancies before they compound
Support banking operations including account openings and closures
Compliance & Special Projects
Support tax filings and R&D tax credit documentation
Support Series A close and ongoing cap table and equity administration
Drive process improvements across payment categorization, internal dashboards, and financial data SLAs
What We're Looking For
3–6 years in finance, accounting, FP&A, or revenue operations — ideally at a SaaS, marketplace, or fintech company
Strong financial modeling in Excel or Google Sheets; comfortable building from a blank page
Fluency with billing and payment systems (Stripe experience a plus) and accounting software (QuickBooks, NetSuite, or similar)
Working knowledge of US GAAP and SaaS revenue recognition
Sharp attention to detail — you catch reconciliation gaps before they become problems
Clear written communication; you can translate numbers for non-finance audiences
Self-starter who defines their own scope and operates well with minimal structure
Nice to Have
Experience with revenue-share or GMV-based revenue models
SQL or basic data tooling to pull directly from source systems
Background supporting R&D tax credit filings
Prior experience at a Seed–Series B startup
Familiarity with Carta and equity administration
Why Lula
You'll have direct access to the CEO, leadership team, and board — not filtered through layers of management. The finance function you build here will be visible in every board deck, every fundraise, and every strategic decision we make. We're a team that values speed, honest pushback, and getting things done over process for its own sake.
We offer competitive salary, meaningful equity, and full benefits.